EXPERTISE
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THE WORKBENCH.

A deeper look at building products marketing.

Ideas, insights and real-world perspective to help you better understand your market, make smarter marketing decisions and build stronger brands.

EXPLORE ARTICLES → 
TWO WAYS TO EXPLORE
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UNDERSTAND THE MARKET.
BUILD BETTER MARKETING.

The Workbench is organized around two things every building products marketer needs to understand: the people and channels that shape the market — and the marketing decisions that move the business forward.

You can also search for specific topic below.

01

AUDIENCES & CHANNELS

Understand the people, organizations and channels shaping purchase decisions.

Architects. Builders. Contractors. Distributors. Homeowners. Designers. Explore how they think, what influences them and the role they play in bringing building products to market.

Audiences:

  • Architects & Specifiers

  • Builders & Developers

  • Contractors & Installers

  • Distributors & Dealers

  • Designers & Influencers

  • Homeowners & End Users

02

MARKETING EXPERTISE

Build the strategy, systems and decisions that move the business forward.

Practical perspectives on brand strategy, positioning, product marketing, go-to-market planning, marketing leadership, measurement and the work required to turn strategy into results.

Topics:

  • Brand Strategy

  • Positioning

  • Product Marketing

  • Go-To-Market Planning

  • Marketing Leadership

  • Measurement & Impact

THE WORKBENCH
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EXPLORE ARTICLES.

NEWSLETTER
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READY TO GET TO WORK?
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FROM THE WORKBENCH TO THE REAL WORLD.

Ideas are useful, but what you do with them matters more. See how I can help you tackle your next marketing challenge.

EXPLORE WAYS TO WORK TOGETHER →