WORK WITH ME.
EXPERIENCED MARKETING SUPPORT
FOR REAL-WORLD CHALLENGES.
Building products marketing is complicated. Sometimes you need experienced leadership. Sometimes you need someone to step in and keep the work moving. And sometimes you need focused help solving a specific challenge.
Marketer Craft gives building products manufacturers flexible access to experienced brand and marketing support — without automatically adding another full-time hire.
THREE WAYS TO WORK TOGETHERFLEXIBLE ENGAGEMENTS.
BUILT FOR YOUR BUSINESS.
Every organization is different.
The right kind of support depends on where you are, what you're trying to accomplish and what's standing in your way. I work with building products manufacturers and their channel partners in three ways.
FRACTIONAL BRAND LEADERSHIP
Experienced marketing leadership when you're not ready for a full-time hire.
I help set priorities, guide strategy, lead teams and partners, and keep the marketing function moving toward results that matter.
INTERIM MARKETING SUPPORT
Keep the work moving when there’s a gap on the team.
I can step into a brand or marketing role during a transition, extended leave or leadership search — providing experienced, hands-on support until the permanent solution is in place.
STRATEGIC MARKETING PROJECTS
Sometimes you just need someone to step in and solve a problem.
From brand strategy research to go-to-market planning, product launches and public relations, I take on focused projects that need clarity, structure and momentum.
WHO I WORK WITHBUILDING PRODUCTS MANUFACTURERS AND THEIR CHANNEL PARTNERS.
I believe there’s power in focus.
Rather than trying to be everything to everyone, I’ve chosen to focus on the industry where I’ve spent much of my career and where my experience can make the biggest difference.
I work primarily with U.S.-based building products manufacturers and the channel partners that help bring their products to market — providing experienced marketing leadership, additional capacity or focused help tackling an important marketing challenge.
It’s an industry I know, work I understand and experience I can put to use from day one.
WHAT'S IN MY TOOLBOXBROAD EXPERTISE.
Good marketing rarely fits neatly into one discipline.
I've worked across brands, products, audiences, and channels — connecting strategy to execution and helping teams turn business priorities into marketing that makes an impact. That experience helps me see how the pieces fit together while staying close enough to the work to help move it forward.
Brand Strategy
Product Marketing
AI-Enabled Marketing
Go-to-Market Planning
Marketing Operations
PR & Influencers
WHAT I BRING TO THE TABLEPRACTICAL PERSPECTIVE.
Leadership that doesn't stop at the strategy presentation.
I don't believe marketing leadership should exist at 30,000 feet. Strategy matters. So does what happens Monday morning when your team has to execute it.
Depending on what you need, I can help set priorities, develop marketing plans, guide brand and product initiatives, manage agency partners, support your team and collaborate with sales and leadership.
Sometimes I'll lead the work. Sometimes I'll help your team think through it. And sometimes I'll challenge whether we should be doing it at all.
The goal is simple: bring experienced judgment to the marketing function and stay close enough to turn decisions into progress.
READY TO TALK?LET’S BUILD SOMETHING TOGETHER.
Whether you already know what kind of support you need or you're still figuring it out, let’s start with the challenge.
We'll talk through what's happening, what you're trying to accomplish and whether I'm the right person to help.