NEWSLETTER.

Field Notes

by Marketer Craft

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THE NEWSLETTER FOR BUILDING PRODUCTS MARKETERS.

A short weekly note for marketers working in building products and materials.

Each issue includes one observation from the industry, one thought on better marketing and one question worth thinking about.

WHAT YOU'LL GET
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THREE THINGS IN EVERY ISSUE.

Each issue of Field Notes includes a mix of industry news, my thinking and practical ideas — designed to be a useful and manageable read for busy building product marketers.

01

ONE OBSERVATION

Something I’m noticing across building products, the market or the people we’re trying to reach.

A shift in buyer behavior. A common marketing challenge. Something manufacturers keep doing. A conversation that made me think. A trend worth paying attention to.

02

ONE THOUGHT

My perspective on what it means for marketers.

A practical lesson on brand, positioning, product marketing, go-to-market strategy, marketing leadership or simply doing better work.

03

Something worth thinking about.

A question to challenge assumptions, spark a conversation with your team or help you look at a familiar marketing problem differently.

ONE QUESTION

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IN YOUR INBOX.

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WHAT DRIVES FIELD NOTES
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CLEAR THINKING.
SOUND DECISIONS. RESULTS THAT MATTER.

Three ideas that shape what I write, what I share and what I leave out.

There’s no shortage of marketing content. The challenge is figuring out what actually deserves your attention.

That’s my filter behind Field Notes.

CLARITY

Clarity means cutting through the noise to better understand what’s changing and why it matters.

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JUDGEMENT

Judgement means adding perspective — connecting the dots, questioning conventional thinking and deciding what’s actually worth paying attention to.

IMPACT

Impact means bringing it back to the work. What can you take from this? What might you do differently? How can it help you make a better marketing decision?

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FREQUENTLY ASKED QUESTIONS

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A FEW QUICK ANSWERS.

  • Field Notes is published weekly, with occasional updates when there’s something timely or particularly useful worth sharing.

  • Primarily building products marketers working for manufacturers and their channel partners, although much of the thinking applies to marketers working in other complex B2B industries.

  • One observation. One thought. One question.

    Read in five minutes or less. Delivered once a week.

    In addition to the weekly newsletter, Field Notes subscribers get access to my Substack page, which includes previous editions of the newsletter.

  • Yes. Field Notes is free to subscribe. One important note: Only subscribers have access to all editions of Field Notes housed on my Substack site.

  • Field Notes is published through Substack, so you can read it in your inbox or follow along there.

ENJOYING FIELD NOTES? LET’S WORK TOGETHER.
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TURN CLEARER THINKING INTO BETTER MARKETING.

Field Notes is where I share what I’m seeing and thinking. Marketer Craft is where I put that experience to work — helping building products manufacturers solve challenges, strengthen their brands and move important marketing initiatives forward.

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