MARKETING EXPERIENCE.
WHEN YOU
NEED IT.
Flexible brand and marketing leadership built for building products manufacturers and their channel partners.
A BETTER SOLUTION
KEEP MARKETING MOVING
WHILE YOU FIND THE RIGHT PERSON.
Marketer Craft provides experienced marketing leadership and added capacity when and where you need it.
THE ROLE MAY BE VACANT.
THE TO-DO LIST ISN’T.
When marketing roles stay open, brand momentum and marketing consistency fade fast.
42%
of hiring managers say unfilled roles stretch team bandwidth and contribute to burnout.*
39%
say vacancies delay project timelines.*
5+ MONTHS
is how long more than half of new hires take to reach full productivity.*
*Sources: Robert Half, HR.com
HOW I CAN HELPTHREE WAYS TO WORK TOGETHER.
01
FRACTIONAL BRAND LEADERSHIP
Experienced marketing leadership when you're not ready for a full-time hire.
I help set priorities, guide strategy, lead teams and partners, and keep the marketing function moving toward results that matter.
02
INTERIM MARKETING SUPPORT
Keep the work moving when there’s a gap on the team.
I can step into a brand or marketing role during a transition, extended leave or leadership search — providing experienced, hands-on support until the permanent solution is in place.
03
STRATEGIC MARKETING PROJECTS
Sometimes you just need someone to step in and solve a problem.
From brand strategy research to go-to-market planning, product launches and public relations, I take on focused projects that need clarity, structure and momentum.
MY STORY
EXPERIENCE THAT
DRIVES RESULTS.
After 20 years of agency and brand-side experience, I learned something important: Good marketing isn’t achieved by doing more. It starts with making better decisions about what to do, and then executing it very well.
I've spent the majority of my career working with manufacturers and building products brands, helping develop brand strategies, launch new products, build marketing plans and solve the messy problems that don't fit neatly into a scope of work.
Now I'm putting that experience to work through Marketer Craft.
— KYLE RHINE, FRACTIONAL BRAND & MARKETING ADVISORCORE CAPABILITIES20 YEARS.
SALES & MARKETING.
From brand strategy and audience insights to product launches and integrated marketing execution, I bring a wide view and a practical understanding of how the pieces work together to drive results.
Brand Strategy
Product Marketing
Go-to-Market Planning
AI-Enabled Marketing
Marketing Operations
PR & Influencers
ARCHITECTSSPECIFIERSENGINEERSDEVELOPERSBUILDERSCONTRACTORSINSTALLERSDISTRIBUTORSDEALERSDESIGNERSHOMEOWNERSINDUSTRY FOCUSBUILDING PRODUCTS MARKETING IS COMPLEX.
Multiple audiences. Multi-step channels. Long buying journeys.
Products that can be specified by one person, purchased by another and installed by someone else entirely.
Great marketing in building products requires more than understanding the end customer. You have to understand the entire path to market — the architects, builders, contractors, dealers, distributors and other influencers who shape what gets chosen, sold and ultimately installed.
It’s a complex industry, and it’s one I know well.
NEWSLETTER
READY TO TALK?LET’S BUILD
SOMETHING TOGETHER.
Whether you need experienced marketing leadership, someone to step in during a transition or focused help tackling an important project, let’s find the right way to move your marketing forward.