Discover.

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Services / Discover

Find the opportunities
you’re missing.

A focused assessment of your brand, marketing and customer experience—followed by a clear plan to make your business work better.

SCHEDULE A FREE CONSULTATION →
MarketerCraft Customer Experience Blueprint booklet featuring a house illustration and customer experience strategy notes on a wooden desk 
THE OPPORTUNITY
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You can’t improve what you don’t understand.

We look at how customers find you, choose you, experience your service and stay connected—then identify where improvements can make the biggest difference for your business.

WHAT WE EXAMINE
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A closer look at your customer experience.

Brand & Visibility

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How customers find your business, understand its value and decide to choose you.

  • ✔ Brand positioning
    ✔ Website Design
    ✔ Local SEO
    ✔ Local advertising
    ✔ Content strategy & development
    ✔ Video content (Partners & AI)

Lead Response
& Conversion

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How inquiries are handled, followed up and turned into booked work.

  • ✔ Lead response
    ✔ AI scheduling
    ✔ AI follow-up and tracking

Customer Experience

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How you communicate, deliver service and build lasting relationships.

  • ✔ Customer journey mapping
    ✔ Email marketing
    ✔ Customer reviews and retention
    ✔ Customer referrals

Systems & Performance

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How your technology, workflows and reporting support your business.

  • ✔ CRM implementation and management
    ✔ Workflow automation
    ✔ Key metrics reporting

FINAL DELIVERABLE
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Your customer experience blueprint.

A personalized guide showing where your business stands, where opportunities are being missed, and what to improve first.

Open business strategy report showing a brand and experience scorecard, customer journey map, recommendations, prioritized opportunities, and 90-day action plan

WHAT’S INCLUDED

Brand & Experience Scorecard

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Know where you stand with a clear assessment.

Customer Journey Map

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See your business through your customers’ eyes.

Prioritized Opportunities

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Focus on what will make the biggest impact.

90-Day Action Plan

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A practical roadmap with clear next steps.

OUR APPROACH
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A simple process and a clear path forward.

We learn about your business, evaluate the customer experience and develop your Blueprint with prioritized recommendations.

The Blueprint is yours to implement, or Marketer Craft can help bring it to life.

FREQUENTLY ASKED QUESTIONS
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A FEW QUICK ANSWERS.

  • It's a focused assessment of how your business attracts customers, responds to inquiries, delivers service and builds lasting relationships. We look at your brand, marketing, customer experience and business systems to identify what's working, what's not and where you have opportunities to improve.

  • We focus on four areas that directly influence your ability to attract and keep customers:

    • Brand & Visibility: How customers find your business, understand your value and decide to choose you.

    • Lead Response & Conversion: How inquiries are handled, followed up and turned into booked work.

    • Customer Experience: How you communicate, deliver service and build customer relationships.

    • Systems & Performance: How your technology, workflows and reporting support your business.

  • You'll receive a personalized Customer Experience Blueprint that includes a Brand & Experience Scorecard, Customer Journey Map, prioritized improvement opportunities and a 90-Day Action Plan. It's designed to give you a clear understanding of where your business stands and what to improve first.

  • The timeline depends on the size and complexity of your business and the information available. We'll outline the process and expected timeline before getting started, including any meetings or information we'll need from you.

  • We may request access to relevant marketing tools, customer communications or performance reports to better understand how your business operates. We'll explain what's needed and why. Not every assessment requires access to every system.

  • Absolutely. Even successful businesses can have missed opportunities, inconsistent processes or systems that aren't working as efficiently as they could. The audit helps identify practical improvements that can strengthen performance and support future growth.

  • No. Your Customer Experience Blueprint is yours to use. You can implement the recommendations with your own team, work with existing partners or have Marketer Craft help through our Build and Grow services.

  • No. The audit is a separately scoped, paid service because it involves research, evaluation and the development of a personalized Blueprint and action plan. However, your initial consultation is free. We'll discuss your business, explain the process and provide clear pricing before you make any commitment.

SCHEDULE A CALL
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Let’s find your next opportunity.

Start with a conversation about your business and where you want to go.

START WITH A CONVERSATION →