About.

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Big-brand experience.
Local-business focus.

Helping local home service businesses get found, earn trust and win more work.

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MY JOURNEY
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Different roles.
Practical perspective.

My career has taken a few different paths, but it’s always been centered around the same thing — understanding people, solving real business challenges and helping brands grow.

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01

Sales taught me to listen.

I started my career at Scotts Miracle-Gro, working in big-box retail. It taught me the importance of listening to customers, understanding their needs and turning those insights into action.

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02

Brand taught me to own the outcome.

At Therma-Tru, I helped connect a leading building products brand with customers through advertising, public relations, social media and digital experiences. I learned how consistent messaging, meaningful engagement and thoughtful execution build trust and drive business results.

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03

Agency taught me to see the bigger picture.

At Interrupt, I partnered with a wide range of building products manufacturers, giving me a front-row seat to different markets, channels and customer challenges. It broadened my perspective and sharpened my ability to solve complex problems.

WHY I DO THIS
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Successful small businesses
make our communities stronger.

Local home service businesses do more than fix, build and maintain our homes. They create jobs, support families and keep our communities thriving. I’m passionate about helping these businesses because I’ve seen firsthand the impact they make on the people and places around them.

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WHAT DRIVES ME
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Clarity. Judgment. Impact.

These three principles guide how I work and the value I strive to deliver for every client.

CLARITY

Cut through complexity to focus on what matters most.

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JUDGMENT

Leverage experience and perspective to make better decisions.

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IMPACT

Turn strategy into meaningful results that move the business forward.

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HOW I'M WIRED
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Think strategically.
Get things done.

According to Myers-Briggs, I’m an ENTJ — a Decisive Strategist.

I like to understand the big picture, connect the dots and move ideas into execution. I’m naturally curious, direct and focused on solutions. Whether it’s developing a strategy, improving a process or helping a business navigate a challenge, I’m at my best when I can combine strategic thinking with hands-on execution.

Framed orange ENTJ personality poster titled “Decisive Strategist” by Kyle Rhine, featuring a silhouetted mounted explorer and descriptive text. 
WHAT DRIVES ME
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Outside of marketing.

Husband. Father. Dachshund Herder. Pickleballer.

Outside of work, you’ll usually find me playing pickleball, traveling with my family, spending time outdoors, watching the Buckeyes or playing pickleball. (Did I mention pickleball?)

I live in Sylvania, Ohio, with my wife, Sarah, a longtime teacher, our daughter, Emma, and our two long-haired dachshund brothers, Wally and Frankie.

I also believe in giving back. I volunteer with our neighborhood HOA and Team Rubicon, a nonprofit that mobilizes volunteers to help communities recover from natural disasters in the U.S. and around the world.

A group of people gathered outdoors in a park-like setting with trees and houses in the background. One man is wearing a safety helmet and orange pants, speaking to others. Several individuals are listening, dressed casually, some in camouflage or hoodies, with safety equipment such as a chainsaw and safety glasses visible.
Logo of Team Rubicon with two stylized shapes forming a diamond and the team name below in bold red letters.
Logo for Toledo Pickle Co., established in 2024, featuring two crossed pickleball paddles surrounded by circular lines.
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A young girl with long blonde hair in a light blue dress with a floral decoration on the waist, standing on a lawn in front of a garden with pink flowers and a modern house with gray siding and large windows.
A family of three standing on a staircase inside a modern building. The man is wearing a white polo shirt, black shorts, and sandals, with a smartwatch on his left wrist. The woman is wearing a white dress with gold accents. The girl is in a white dress with ruffled sleeves and dark shoes. The staircase has glass railings and yellow accents, with warm lighting and contemporary interior design in the background.
A large, green, pickleball sculpture with multiple circular holes, positioned on a rough stone platform by a river with a bridge in the background, under a slightly cloudy sky.
Two long-haired dachshund puppies lying on green grass in a sunny outdoor area. 
WHY MARKETER CRAFT?
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Good marketing is a craft.

Much like any skilled trade, getting good at marketing is a skill you develop over time.

You learn the fundamentals. You do the work. You make mistakes. You pay attention to what works. You learn from experienced mentors and every new challenge.

Over time, those experiences build something that’s hard to shortcut: judgment.

That’s what I bring to every client relationship.

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READY TO TALK?
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Let’s build a stronger business.

If you’re looking for a marketing partner who understands the unique challenges and opportunities of home service businesses, I’d love to connect.

SCHEDULE A FREE CONSULTATION →